"It's not about the party, its about the lifestyle." 

Rob Diesel first started in the entertainment industry while at Wagadon Publishing House in London UK for magazines  Arena and The Face. While overseas, Rob realized that his love for NYC made him return; his return landed him a position at Playboy Enterprises' product marketing & events department. In 2007, Rob launched Rob Diesel Inc, a VIP Concierge and Events Company, which specializes in personalized client and event services. "It's not about the party, it's about the lifestyle."